A home for things with a story

Apartment F began in a Brooklyn apartment in 2015, with a love for collected interiors and pieces that feel personal. Today, that spirit connects our atelier in Marrakech with our shop in Austin, Texas.

We bring together vintage and contemporary Moroccan rugs, handmade pillows, and thoughtfully made objects for everyday living. Pieces to build a room around—or make it feel a little more like you.

Found in Morocco. Made with care.

Our founder, Ashley, is based in Marrakech, where she sources rugs and works alongside our atelier team and local makers.

Each vintage rug brings its own combination of color, pattern, and character. Before joining the collection, our textiles are professionally cleaned, with repairs and restoration carried out by our team where needed. When a vintage rug can no longer be preserved as a whole, usable sections find a new life as one-of-a-kind pillows and poufs.

Our pillows are made in our Marrakech atelier, from richly textured vintage textiles to everyday linen and velvet. Alongside them, you’ll find ceramics, glassware, and woven baskets—useful, expressive pieces that bring something handmade into the home.

Collected over time

We like rooms that come together gradually. An unexpected color. A well-loved rug. A handmade bowl that becomes part of your daily routine.

Our collection is an invitation to mix old with new, follow what catches your eye, and choose things you’ll enjoy living with.

Visit Apartment F

Explore our collection online or stop by our Austin shop to see the textures, colors, and details in person. You’ll find our rugs and pillows alongside home objects, gifts, and discoveries from independent makers.

1200 E. 11th Street, Suite 104
Austin, Texas

Shop Rugs · Shop Pillows · Inside Our Marrakech Studio