Morocco Earthquake Relief Fund

On Friday, September 8th, Morocco experienced a magnitude 7 earthquake, which shook many parts of the country from Rabat to Agadir. I'm not sure how to describe our lives ever since, other than being in a constant state of shock and fear. One silver lining, though, is that it is bringing us together as a community, like many tragedies do all over the world. 

Yesterday (9/11/23) we packed our company car to the brim and drove as far as we safely could into the highly effected areas. We were in touch with friends and colleagues and made sure that we could get to them and their families first, and then ration what we had left for others in need on our way back down the mountain. We spent just over $1,000USD and saw it completely light up the faces of so many people whom had considered themselves totally forgotten. This is just a tiny drop in the bucket in comparison to the volunteer work we're seeing all around us.

News anchors are doing a great job at sharing the same story of grief over and over again; owning it like it is their story to tell. What they're not sharing is that so many villages and communities have not yet been accessed, due to roads and hiking trails being completely demolished by this earthquake. Gravel continues to move and the pathways to these people continues to shift. Today we will stay a bit closer to home [and off these High Atlas mountain roads] and allow the professional teams to finally  gain access to the rest of the villages.

Part of our team here in Marrakesh will be joining our team in the Ourika Valley today (9/12/23) to do our part in rebuilding what was once our pottery studio. 

In the meantime, if you are looking for ways to help, you can continue supporting our store or make a direct contribution to our on-the-grounds efforts. Every dime that you donate or spend with us these days is certain to go directly into these communities that are most effected. These communities house the majority of the artisans that make 75% of what you purchase at Apartment F, and we will see to it that they are given the time they need to grieve the loss of loved ones, and then eventually back on their feet and into new homes.