We offer a selection of one-of-a-kind textiles, hand-knotted rugs, pantry items, small batch apothecary, and much more!
All of our products are designed and made with care.

Read our story

Hand-Knotted Rugs

Each Apartment F rug is a one-of-a-kind piece, handmade from start to finish using only natural fibers. When properly cared for, these rugs can last a lifetime.

Moroccan Rugs by Tribes

Every Moroccan rug in our store whispers a unique story. Apartment F journal forms the bridge to discovering the origins, secrets, and historical backgrounds of these diverse heirloom rugs. 

Linen Towels

Whether for bath, beach, or kitchen use, our towels are lightweight, quick-drying and versatile for everyday use. We carefully choose the finest fabrics that look and feel better with every use.

Customer reviews
Customer reviews
"If you're looking for authentic Moroccan rugs, Apartment F is a no brainer. With so many options the staff also really takes the time to help you find the right fit for you specific space. Often overlooked and under appreciated, the candle selection is also on point."
— Faris
Customer reviews
When I moved to Austin, Apartment F quickly became my favourite place to come- to feel at home and receive inspiration for the home I was creating. Ashley, the owner, has an incredible eye and I pretty much absolutely everything that she carries. Her new store is absolutely stunning and filled with beauties for your home. Ps. Best place to get rugs, ever.
— Chloe

We're proud of what we do

We seek to disrupt the world of mass production by ethically sourcing small-batch goods that support and empower independent artisans worldwide.

Handcrafted Ceramics

We have selected a collection of handcrafted ceramics that combine functionality with aesthetics. Each piece is unique and reflects the story of the makers we collaborate with.

Apartment F Rug Care Guide

Maintain your Apartment F rug in tip-top condition and prolong its lifespan with these effective instructions. Everything you need to know about rug care is in this guide.

Handmade Pillows

Refresh your home with beautifully handcrafted pillows. We make a variety of authentic pillow covers, decorative pillows, accent pillows, and meditation pillows.
Our pillows are designed in-house and ethically handmade by weavers in Morocco and Turkey. Each pillow takes approximately one week to make.

Our Austin Shop

The Apartment F brick + mortar is located at:

1200 E. 11th St. Suite 104
Austin, TX 78702


Sunday - Friday 11 to 6, Saturday 10 to 6

We kindly welcome interior designers and wholesale clients Monday through Friday. Appointments are not required, but recommended, and can be scheduled by e-mailing hello@shopaptf.com.