WELCOME TO APARTMENT F
We offer a selection of one-of-a-kind textiles, hand-knotted rugs, pantry items, small batch apothecary, and much more!
All of our products are designed and made with care.
WELCOME TO APARTMENT F
Each Apartment F rug is a one-of-a-kind piece, handmade from start to finish using only natural fibers. When properly cared for, these rugs can last a lifetime.
Moroccan Rugs by Tribes
Every Moroccan rug in our store whispers a unique story. Apartment F journal forms the bridge to discovering the origins, secrets, and historical backgrounds of these diverse heirloom rugs.
"If you're looking for authentic Moroccan rugs, Apartment F is a no brainer. With so many options the staff also really takes the time to help you find the right fit for you specific space. Often overlooked and under appreciated, the candle selection is also on point."
When I moved to Austin, Apartment F quickly became my favourite place to come- to feel at home and receive inspiration for the home I was creating. Ashley, the owner, has an incredible eye and I pretty much absolutely everything that she carries. Her new store is absolutely stunning and filled with beauties for your home. Ps. Best place to get rugs, ever.
We're proud of what we do
We seek to disrupt the world of mass production by ethically sourcing small-batch goods that support and empower independent artisans worldwide.
We have selected a collection of handcrafted ceramics that combine functionality with aesthetics. Each piece is unique and reflects the story of the makers we collaborate with.
Apartment F Rug Care Guide
Maintain your Apartment F rug in tip-top condition and prolong its lifespan with these effective instructions. Everything you need to know about rug care is in this guide.
Refresh your home with beautifully handcrafted pillows. We make a variety of authentic pillow covers, decorative pillows, accent pillows, and meditation pillows.
Our pillows are designed in-house and ethically handmade by weavers in Morocco and Turkey. Each pillow takes approximately one week to make.
The Boucherouite rug, also called Boucherite or Boucharouette, is a Berber rug hand-woven in various Moroccan regions. Wild and fun, this rug rebelliously breaks the typical rules of how Moroccan rugs are made.
Boucherouite rugs portray the freestyle of Berber art by mixing contrast weaving techniques, patterns, and fabrics. Likewise, they convey a different tribal story which we're sharing with you in this blog.
As a treasured testimony of the past dating back several millennia, every Moroccan rug affirms the identity of its tribe. Thus, the culture, history, and natural resources define the style of each rug. Yet, they are all long-lasting, made of natural fibers, and easy to maintain.
This article is about the story of Beni M'Guild rugs, also known as wool on wool rugs for their exceptional thick piles.
A small town in Ouarzazate province called Taznakht produces soft luminous rugs with traditional designs, an earthy palette of colors, pure sheep wool, and meaningful symbols that transmit the Berber art’s script and rhythm.
Through this blog, we are taking you to the heart of the Moroccan desert where rugs weaving plays an important role.
Our Austin Shop
The Apartment F brick + mortar is located at:
1200 E. 11th St. Suite 104
Austin, TX 78702
Sunday - Friday 11 to 6, Saturday 10 to 6
We kindly welcome interior designers and wholesale clients Monday through Friday. Appointments are not required, but recommended, and can be scheduled by e-mailing email@example.com.